How to Engage Students More Effectively: Edutainment

Posted by Alan Zhang

July 16, 2019 at 8:00 AM

edutainment testprep engagement prepmedians


… is a portmanteau of the words “education” and “entertainment” that refers to products and technology that merge education with entertainment. In our new and growing digital age, young people and students are drawn to edutainment. Edutainment makes learning fun, and we young people love to have fun.

“But, learning isn’t supposed to be fun!” “How much will you actually be able to ‘learn’ if you’re busy having fun?” “Why can’t you just tough it out and grind through?”

These are a few examples of common doubts, criticisms, and questions skeptics have about edutainment — they are all perfectly valid. In fact, I had plenty of reservations myself at first. If I’m going to study, I don’t want any distractions. And if I want to have fun and relax, I don’t want to be thinking about studying or schoolwork. But there are times when it feels as if education isn’t fun enough and entertainment isn’t serious enough.

If one can mix in entertainment with education at the right balance, information can be absorbed in a more efficient and effective way. The amusement and fun hold our attention as we are simultaneously processing information.

Not convinced? I’ll give an example: the alphabet song.

We all know how the song goes, “A, B, C, D, E, F, G… X, Y, and Z. Now, I know my ABCs…”. Now imagine having to memorize that without the tune. It’d be significantly more challenging and would slip out of your mind if you didn’t recite it on a regular basis.

Academic research has shown that engaging the amygdala (the emotional part of the brain) can influence the hippocampus, which is the brain’s memory center. By singing along to the tune — which happens to be the same as “Twinkle, Twinkle, Little Star” and “Baa, Baa, Black Sheep” — the amygdala is engaged, allowing one to experience emotions that make memories stronger. Through this, one is able to commit information to memory in a more efficient and effective manner.

And that’s how Prepmedians works! Students are better engaged through sketch comedy, rap, and music. The fun and entertaining videos keep students more focused and able to absorb information. The content in the videos are the product of 5,000 hours of private tutoring experience and careful analysis of SAT and ACT exam content. What students get from Prepmedians is more than just ACT or SAT test taking strategies (though these are indeed heavily emphasized), students are taught the fundamental skills of grammar, math, and reading that they will use for the rest of their lives.

Prepmedians is proof that edutainment works

As part of my onboarding, I completed the entire ACT English section on Prepmedians. I was pleasantly surprised to find that while the videos were really funny on their own, I had also finally managed to learn correct semi-colon and colon usage! After my Prepmedians experience, I was sold on edutainment; edutainment is not only fun but actually even more effective because it is fun.

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Posted by Alan Zhang

Alan scored in the 99th percentile on the ACT in high school and is currently studying Economics at The University of Chicago. Interesting Fact #3: My last Prepmedians Instagram post got 64 likes. A flex? You tell me.